Ever wondered why Sally Hansen, Essie, and Chanel are top-notch nail polish brands? What makes these companies a favorite choice for buyers? Their unique nail polish colors from glittery glows to soft naturals may be the reason why for their hype. But is that it? Not really! While the product quality and guaranteed results are necessary for the brands’ persona. The real magic is in the packaging. And custom nail polish boxes know the art of glamming up the brand in the market. This blog will discuss strategies that you can use to brighten up your brand with nail polish packaging.
Glam Up Your Brand With Nail Polish Boxes
This topic will highlight some tactics that you can follow to uplift the excitement of the consumers, enhancing your brand’s repo instantly. Let’s take a look at the techniques!
1. Go For Earth-Friendly Materials
The first tactic for your brand is to go for eco-friendly materials. Materials like Kraft paper or Cardboard will be your best bet as these materials cut down on waste. Also, such materials break down easily in the soil, making them less harmful to the environment. It is vital to use earth-suitable materials more than ever.
Consumers have become more aware of the alarming state of the planet’s health. They are making efforts to cause less impact on it and tend to prefer eco-friendly options. As a nail polish brand, you can deliver green packaging to the buyers, making them feel safe. This will create a positive impression about your brand in their minds. And will make you a responsible company that values the care for its customers and the planet.
2. Print Catchy Designs
Another successful strategy to shine your brand’s persona is to print catchy designs. You can roll up your sleeves to create creative patterns on the nail boxes. Use bold and vibrant colors to compel the customers to make a purchase. Choose the colors according to your target audience. For example, you can throw some flashy colors to attract teenagers. Likewise, you can splash neutral hues like blue, brown, and green for adults. It is important to know what your consumers like and dislike for choosing the right colors for the nail polish cases.
The nail packaging must be strong to prevent the nail polish bottles from breaking and spilling. For this, opt for different laminations to keep the boxes away from wear and tear. Finishings like embossing, debossing, spot UV, matte, or gloss can be used. These finishes bring out the spark of nail polishes and keep the package safe.
You can even print high-quality images on these customized boxes to make them attractive. Printing methods like screen printing or digital printing can be chosen to get sharp prints. It is better to use eco-safe inks rather than regular inks for printing images. Inks like soy-based inks are better for the environment and your brand’s finances.
3. Save Up Money
If you are a small business, then your priority is to save up your budget. You can order the resources for the packaging in bulk quantity. As these boxes are smaller in size, they won’t eat up much space on the shelves. This will minimize the extra shipping costs. Also, many vendors offer discounts on bulk purchases. This will help to keep your finances at the limit. This tactic is especially best for brands that are starting up in the industry and have tight budgets.
4. Give Memorable Unboxing Moment
One more tactic is to give your buyers a great unboxing moment. Consumers eagerly wait for their nail polishes to arrive. You can make their wait over with a surprise. Make their unboxing experience special with the usage of quality cardboard material. Give them a soft velvety feel upon touching the box with their fingers. Use a scratch-free coating to keep the nail polish packaging in good condition.
Moreover, the material should be thick to withstand rough handling. The thickness can fall in between the range of 12 pt-24 pt. Remember, the more thickness, the lesser the price will be. A memorable unboxing experience will turn your consumers into regular buyers. It will not only make you more visible in the eyes of new consumers but also build strong bonds with existing ones.
5. Set Trends
Nail polish consumers want something creative in their boxes to keep their interest in the brand. Rather than being a trend follower, you must be a trendsetter. You can go for a smarter marketing route for your brand’s glam. Add a makeup remover and a filer along with the nail polish in the packaging. This will beef up your company’s value from your rivals. It is crucial to play with your customer’s psyche (in a good way!). This will urge them to lay hands on your item no matter if their bank accounts are on the brink of getting empty.
Top Nail Polish Boxes Styles
This section will shed light on various nail polish box styles that you can make to spark your brand’s image. Let’s dive in!
- Die Cut Nail Polish Boxes
- Window Nail Polish Boxes
- Pillow Nail Polish Boxes
- Gable Nail Polish Boxes
- Sleeve Nail Polish Boxes
Final Words
This blog has listed some of the smart tactics to glam up your brand with custom nail polish boxes. Choose earthy materials, bold colors, and safer coatings for the nail polish cases. While it is vital to give them a memorable moment, heighten your customers’ joy with added items in the packaging. This will build trust with your consumers and create greater customer retention. Are you looking for a reliable packaging brand to create customized nail polish boxes? Contact Packaging Mania to help you design your dream box. With over a decade timeline in its arsenal, they are your perfect solution to consider. Having a dedicated team of creative designers, we know well how to turn your idea into a reality.
