If you repurpose your YouTube videos, you can ensure you get the most mileage out of them. More people will see them and you will extend your reach. Building on what you have already created is cost-effective. Video repurposing will also help you to build relevancy on many platforms rather than just relying on YouTube.
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Use the audio for a podcast
With the rise of podcasts, converting a high-performing video into a podcast can be a good place to start. Many types of software are available that will separate the audio. You can edit the audio which may involve cutting out some to create a more engaging narrative. It is also helpful to polish up the sound using automated tools. You will need to create cover art using a tool like Canva and add descriptions and chapters.
When trying to turn YouTube videos into podcasts, you might encounter some unexpected problems. Sometimes you can troubleshoot them easily but sometimes not. Consider this situation to understand it better – you may ask, “Why won’t videos play on my Mac?” You can use some effective troubleshooting steps for YouTube not working on Mac. Your video player may not support the file format and using a multi-format media player will solve the problem. You may simply need to refresh your browser or clear your browser cache. Malware could be the problem and it’s a quick process to scan your Mac for malware and remove it using a third-party tool.
Embed videos in your blog posts
The easiest way to repurpose YouTube videos is to embed them in blogs on your website. This can improve the SEO of your website and increase engagement. It offers more value to readers who read your blog posts. Your videos will get more views which can help with your YouTube ranking. By driving more traffic to your YouTube channel, you are likely to get more subscribers.
You can also use a video transcription to create a blog post. This takes far less time than trying to write a new blog post from scratch.
Convert a video into shorter clips
If you’re wondering how to repurpose video content, one of the best ways is to convert longer videos into short clips. You can take a YouTube video that performs well and break it down into short clips that are suitable for other social media platforms. There are many video editing tools that make it easy to do this. Adding thumbnails, captions, and calls-to-action to the short clips will increase views and conversions.
- A clip for Instagram should be about 15-60 seconds and in vertical format. You should create a cover page and optimize captions for more engagement.
- Short clips in vertical format perform well on TikTok.
- For Facebook, use clips of two to five minutes and a horizontal or square format. Eye-catching headlines, captions, and a square aspect ratio can attract attention.
- On LinkedIn, the most successful videos are usually about two to three minutes in length. You can paste in the URL to your YouTube video on LinkedIn and when you click enter, you will see the video.
You can use a wide variety of content repurposing tools for creating appropriate content for all the above platforms. You should also use tools like Google Keyword Planner to find the right keywords, hashtags, etc. for ranking your short videos.
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Use videos in your email marketing
You may have a regular newsletter you send to subscribers. Including a video in an email will increase its open rate. Watching a video can create a connection with your subscribers that text alone may not do. You can include a thumbnail of the video and an excerpt from the video description on YouTube in the email. Videos can become a part of a series of emails that nurture subscribers and share your expertise.
Turn videos into an ebook
If you have created a number of videos with a similar theme, it isn’t difficult to turn them into an ebook. There are various content repurposing tools you can use to help you do this. They will give you transcripts, key takeaways, etc. that you can use.
With a generative AI tool, you can transform these assets into a professional-looking ebook. You will still need to work with the content to make the tone sound natural and more like you. Once you have your ebook, you can use it as a lead magnet, sell it, or use it as a giveaway.
Conclusion
When you repurpose your videos using the above methods, you will improve your online visibility and increase your conversion rates. Repurposing videos isn’t the same as reposting them. You will keep the same message but you need to spend some time making sure the content is appropriate for other platforms. Repurposing can help you to build a robust online presence across many platforms.
