Most of modern business tasks are conducted online due to the power of high-speed internet connectivity. As such, there is very stiff competition among businesses and marketers.
One of the most important things you should concentrate on as an e-commerce business is your search engine visibility. To better understand why search engine visibility is a vital part of your marketing strategy, it is best to know what search engine visibility is in the first place.
Search engine visibility is the traffic portion your website receives from its ranking in organic search results.
Organic search results, on the other hand, are search results that Google generates when a customer keys in specific word phrases. Simply put, an organic search is what the customer is, actually, looking for.
In this article, we will discuss some of the ways you can increase the search engine visibility of your e-commerce website.
Use Long Tail Keywords
Primarily, keywords are the backbone of search engine visibility because they are what you potential customers key-in when looking for services. The biggest mistake you can do when using keywords is targeting overused and very competitive keywords.
Basically, it is best to think like your ideal customer, rather than a service provider. You should understand that your customer will only search for products using simple phrases and partial sentences. As such, it calls for a proper understanding of whom your target audience is.
Long tail keywords are counterintuitive in the sense that you will use keywords that have the least competition levels in SERPs. Using competitive keywords puts you at a disadvantage even before the actual search begins.
For example, using competitive keywords like ‘best e-commerce website’ is cliché and should be avoided. Instead, you can use ‘online household shopping’ for a more targeted organic search ranking.
Therefore, with long tail keywords, it is easier for your e-commerce website to rank in the top three for the term ‘online household shopping’ than ‘best e-commerce website’; you can get at least 20% of the traffic.
Check Your Website’s Mobile Friendliness
Most of your clients will be scrolling and going through your product catalog from their mobile phones.
Essentially, you do not expect your clients to be seated behind a computer all day. For example, if you are a fashion e-commerce website, most of you potential customers will be scrolling your website from their smartphones.
Hence, you have to ensure that your customer can find you from the comfort and convenience of their mobile phones. After all, the smartphone is the one thing most people carry for a larger part of the day.
Nowadays, Google down-ranks websites that are not optimized for mobile use. Therefore, have your developers make your e-commerce website more mobile friendly.
Generate Creative Tags, Titles, and Meta Description
Google and other search engines consider CTRs (click-through-rates) as key ranking signals in an organic search. Intrinsically, the more you can get people to click through your website, the higher your google ranking will be.
Gone are the days of following a set of steps and rules when generating titles and Meta descriptions. As such, it would be best to invest in e-commerce seo services that will help you generate compelling titles and Meta description for your website.
Basically, increasing CTRs require a balanced combination of sales and creativity without click baiting and exaggerations.
Therefore, creating compelling title tags, Meta descriptions that sell, and informative content will significantly improve your search engine visibility over time.
Create Backlinks from Related Websites
Backlinks help create a backend network that signals to Google that searches relevant to the linked sites are relevant to your site. Hence, Google will start ranking you higher together with related websites in organic searches.
Nevertheless, avoid creating backlinks to websites that are not related to e-commerce or drop-shipping. Creating backlinks from unrelated sites will ‘confuse’ Google and lower your search engine ranking drastically.
Optimize and Add LSI Keywords to Your Content
After getting your potential customer’s attention, you have to provide sufficient and valuable content to keep them longer on your website.
Fundamentally, compelling content provides significant value and keeps potential customers reading or watching for long. Google ranks e-commerce websites that have higher dwell time than those with lower dwell time.
Furthermore, you can include LSI (Latent Semantic Indexing) to help google learn what your e-commerce website is all about. Thus, use keywords related to your niche and relevant to what your website is selling.
Conclusion
Visualize Google as a market with huge amounts of sellers selling similar products. Of course, only sellers with unique visibility will attract customers’ attention. Similarly, your website need to stand out both in terms of design and content in order to stand a chance of ranking higher.
